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Practical guidance to grow your local business.
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Practical advice on attracting local customers and growing your business, from getting found and building trust to improving your website and customer relationships.
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A closer look at how your business shows up online: Google, maps, AI assistants, reviews, and your website.
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Being found locally
How to show up on Google Maps in your area
What decides which nearby businesses appear on the map, and what you can do about it.
AI search
How to get your business recommended by ChatGPT and AI search
More customers ask AI tools for recommendations. Here's how to give them good information about you.
Getting reviews
How much do online reviews matter for a local business?
Reviews influence both who Google shows and who customers choose. Here's what actually counts.
Being found locally
Why your competitors show up before you on Google
The common reasons another local business outranks you, and practical ways to close the gap.
Your website
How to get more customers from your local business website
Small changes that turn visitors into calls, bookings, and enquiries.
Getting reviews
How to ask for a review without making it awkward
A friendly ask, good timing, and a simple link go a long way.
Handling feedback
How to respond to a negative review
Stay calm, respond professionally, and move the conversation forward.
Being found locally
Five things to check on your Google Business Profile
The key details customers check before they call or visit.